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Commitment to 

Our Customers

We strive to be the leading source for our customers in their search for the most reliable and affordable protection in Auto, Business, Life, Health and Property insurance by providing personal advisory services and promoting the use of reputable insurers’ products. 
We aim to serve our customers from one generation to the next, by honouring our commitments in both good and bad times.

Our Mission to Our Staff

To have a satisfying and rewarding career where they can grow both spiritually and professionally. Well Guard Insurance aims to be their second home before retirement. 

Our Mission to Our Associated Brokers

Whether it is for a newly licensed broker or a fully experienced advisor, Well Guard Insurance aims to provide a solid training ground, case consultation, comprehensive mentorship, and an efficient workflow and work environment, to reach their business goals. 
About Well Guard Insurance

Our Mission to the Insurance Industry 

Well Guard Insurance strives to be one of the top training grounds and mentorship centres for new and young insurance professionals. We will continuously recruit and train responsible and trustworthy new entrants, equipping them with a high standard of accountability and integrity, professional knowledge and experience to serve the future generation.

Well Guard 


Well Guard Insurance Brokers Ltd, the property and casualty division of Well Guard Insurance, was incorporated in 1985. With the desire to meet consumers’ multi-lines insurance needs, Well Guard Insurance Agency Inc., the life and financial service division, was incorporated in 1988. From our humble beginning in 1985, Well Guard Insurance started with one insurer representation and evolved into a reputable brokerage representing over 40 companies and insurance wholesalers. We provide full insurance services to customers across major cities in Ontario.
Adidy Yu, President and CEO, Well Guard Insurance

Adidy Yu

President & CEO

  • Bachelor of Commerce Degree

  • Chartered Life Underwriter (CLU)

  • Chartered Insurance Professional (CIP)

  • Past President for the Toronto Hong Kong Lions Club

  • Past Course Moderator for ADVOCIS courses

  • Director of Education for ADVOCIS, Toronto Chapter (2004)

Our Partners

A.M. Fredericks

Allianz Global Assistance

April Canada

Assumption Life

AVIVA Insurance

Blue Cross

BMO Life

Burns & Wilcox

Canada Life

Canada Protection Plan

Can-Sure Underwriting

CHES Special Risks Inc.

Chieftain Insurance

CHUBB (Property only)

Co-Operators (Group)

Desjardins Financial Services

Dominion of Canada (Travelers)

Economical Insurance

Empire Life

ENCON Group (Group)

Equitable Life of Canada

Excess Underwriting

Faith Life

Foresters Life

Great West Life (Group)

IA Excellence

Industrial Alliance Life
INTACT Insurance


Jevco Insurance

La Capitale

Lloyd of London

Manulife Financial


Nordic Insurance Company

Pacific Marine

PAFCO Insurance

Pembridge Insurance

Premier Marine

RBC Life

RSA (Commercial only)

South Western

Special Risks Ltd.

Specialty Life

SSQ Life Insurance

Sun Life

Totten Group

UL Manual

UNICA Insurance Company

Wawanesa Life

Western Assurance (RSA Group)

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